By: Janet Hawkins, CEO & Founder Opterus Inc.
When it comes to bricks and mortar retailers, to reference an old fable, you definitely want to be the piggie that build their house of bricks. That piggy planned for the worse and no matter how much the wolf huffed and puffed, the brick house did not fall down. In this case, obviously the pandemic is the wolf and that piggy’s house is bricks and mortar retailing.
If you are like that piggy, you have already built an organization that is strong and can withstand. This pandemic was unexpected, and it is hard to plan for something as specific as the economic environment it created but it showed me that no matter what, bricks and mortar retail is not going away.