About Designer Brands
One of North America’s largest designers, producers and retailers of footwear and accessories. Operating several retail concepts in Canada, including The Shoe Company and Shoe Warehouse, as well as DSW Designer Shoe Warehouse – nearly 150 locations in all.
Dark Store Challenges
Many retailers saw foot-traffic at their physical stores entirely disappear amid the COVID-19 pandemic while ecommerce business grew exponentially. Transitioning to dark stores meant new challenges, including: new store formats, communications between Customer Support and in-store teams, and efficient delivery solutions.
Opterus’ OPSCENTER agile solution quickly became a centralized tool for health and safety protocol documents, a two-way communications tool for online order issues (between Customer Support and in-store teams), and a learning and development resource for new curbside pick-up procedures.