Press Releases

Urth Caffé Improves Communication and Visibility to Stores with Opterus Store Ops-Center

Toronto, Ontario - September 21, 2009 - Opterus Inc. today announced that Urth Caffé, the #1 coffee restaurant chain in Los Angeles, will implement Opterus Store Ops-Center. Urth Caffé selected Opterus to provide better operational tools for their operations team and associates and to improve corporate communications at their six restaurant locations in the Los Angeles metropolitan area.

"We are very excited about Opterus because we believe it will provide better insight for our operations team to develop and communicate our corporate strategy, and give them the ability to make smarter business decisions," said Henry Versendaal, Chief Financial Officer, Urth Caffé. "We see Opterus as the tool that will help us react to fast moving events and manage the mountain of retail data our restaurants incur on a daily basis."

Opterus is a proven store communications portal for retailers who are struggling to find the right solution to efficiently and effectively communicate with their stores. Offered as software as a service (SaaS) model, Opterus can be easily and quickly deployed, allowing retailers to start realizing improved efficiencies and cost benefits as soon as they begin using the solution. Opterus Store Ops-Center provides a very high return on investment through significant labor hour savings, improved revenue generation and other strategic enterprise productivity and efficiency benefits.

Opterus is very excited to welcome Urth Caffé to our growing list of clients," said Ron Blackwelder, vice president of sales and marketing, Opterus. "Our solution is a great fit for retailers of all sizes across all retail segments, who want to monitor the execution of tasks and communications in their stores via a centralized retail portal. The benefits of improved task execution and the real cost savings our clients are seeing throughout their entire organization is quite substantial, especially as we begin to exit the recession."

For more information about the Opterus reseller program, please contact Ron Blackwelder, VP Sales and Marketing, at 704-257-1020 or by email at ron.blackwelder@opterus.com. For additional information about Opterus, please visit www.opterus.com.

About Urth Caffé
The Urth Caffé is an organic coffee company that exclusively carries its own brand of premium, fresh roasted whole bean organic coffee, and hand selected fine teas sold under strict quality and ethical standards. Urth Caffé organic coffees and fine teas can be discovered online, via mail order, in fine restaurants and Urth Caffé locations in Los Angeles.

About Opterus
Opterus Inc. is a leading provider of a cost-effective, easy-to-implement store information and execution management solution that increases productivity and improves retail enterprise communications. Opterus Store Ops-Center software is an on-demand, web-based retail portal designed to communicate corporate policy and day-to-day objectives between corporate office and store locations. This solution is specifically designed for retail operations, and provides store personnel with clear, concise and timely direction, along with the proper tools to best do their jobs to support corporate initiatives. Opterus is based in Toronto, Ontario and was founded in 2006 by a group of seasoned retail industry technology veterans.

Media Contact:
Janet Hawkins, President
416-840-8495 x707
janet.hawkins@opterus.com

Catherine Seeds
KetnerBarnes (for Opterus)
512-794-8876
cseeds@ketnerbarnes.com