Press Releases

Opterus DRUXY'S Famous Deli Sandwiches Selects Opterus For Operational Compliance

Opterus plans to deploy its Store Ops-Center platform to all DRUXY'S locations in less than two weeks

Toronto, Ontario - April 20, 2009 - Opterus Inc., the leading innovator in retail operational excellence, today announced that DRUXY'S Famous Deli Sandwiches, Canada's premier chain of quick service delicatessen restaurants, will use Opterus Store Ops-Center as its retail portal and communications platform in all 54 restaurants located across Canada. DRUXY'S primary goal with the Opterus deployment is to free up administrative time that corporate staff spend keeping franchise owners and location managers informed and in compliance, as well as give franchise owners secure access to sensitive information.

DRUXY'S knew it needed a more functional and seamless way to communicate with its franchise operators on a number of operational issues including food safety requirements, daily and weekly task lists, key operational data capture, and monitor compliance to confirm which locations were consistent with the company's corporate goals and directives. Even more important, DRUXY'S required a solution that would allow it to effectively communicate with all of its locations and provide inter-organizational communications with its vendors. A unique feature of the Store Ops-Center deployment includes the ability to give log-in access to direct delivery vendors. This will automate and simplify DRUXY'S ordering and receiving process between vendors and restaurant locations.

Prior to selecting Opterus, DRUXY'S had originally considered an internal development project. "Once we saw the Opterus solution and understood the broad functionality it could provide, it became obvious that we could get the Store Ops-Center solution deployed to all of our locations much quicker and at a much lower cost without having to spend the time and money it would take to develop and maintain an internally built store communications platform," said Harold Druxerman, vice president of finance at DRUXY'S. "We also liked the idea that Opterus was specifically designed for retailers."

"Opterus is very excited to add DRUXY'S to our growing client list," said Ron Blackwelder, vice president of sales and marketing, Opterus. "As our first hospitality client, Opterus is proving that our solution is applicable for retailers across all segments that are looking for innovative ways to boost store efficiencies and increase profitability."

For more information about Opterus, please contact Ron Blackwelder, VP Sales and Marketing, at 704-257-1020 or by email at ron.blackwelder@opterus.com. For additional information about Opterus, please visit www.opterus.com.

About Opterus
Opterus Inc. is a leading provider of a cost-effective, easy-to-implement store information and execution management solution that increases productivity and improves retail enterprise communications. Opterus Store Ops-Center software is an on-demand, web-based retail portal designed to communicate corporate policy and day-to-day objectives between corporate office and store locations. This solution is specifically designed for retail operations, and provides store personnel with clear, concise and timely direction, along with the proper tools to best do their jobs to support corporate initiatives. Opterus is based in Toronto, Ontario and was founded in 2006 by a group of seasoned retail industry technology veterans.

About DRUXY'S
DRUXY'S is Canada's premier chain of quick service delicatessen restaurants. DRUXY'S is continuing its major national expansion and acquisition program and currently operates 54 restaurants and kiosks in major health care facilities, office towers, shopping centres, museums and airports. DRUXY'S is a privately owned Canadian corporation founded in Toronto in 1976 and now operates throughout Southern Ontario (Toronto, Markham, Mississauga, Brampton, Oshawa, Ottawa, Hamilton and Peterborough) and in Calgary, Alberta. The company is owned by Bruce, Harold and Peter Druxerman, all of whom are directly involved in the daily management of the company. Hungry for information, visit www.druxys.com.

Media Contact:
Janet Hawkins, President
416-840-8495 x707
janet.hawkins@opterus.com

Catherine Seeds
KetnerBarnes (for Opterus)
512-794-8876
cseeds@ketnerbarnes.com