Press Releases

Opterus Announces Launch of Retail Reseller Program

Toronto, Ontario - March 16, 2009 - Opterus Inc., the leader in on-demand retail store execution and communications management solutions, today introduced its channel partner strategy for value-added resellers. The Opterus reseller program will allow partners to offer real value to existing customers and expand their customer base to grow revenue with Store Ops-Center, an award-winning Web 2.0 solution.

Opterus Store Ops-Center is a web-based retail portal, with modules such as Message Center, Task Manager and Issue Tracker, which improve store productivity with full compliance monitoring of which tasks are accomplished, and when and how they are completed in the stores. Retailers can implement Store Ops-Center to keep their stores informed on corporate strategy allowing head office monitoring of store compliance and communications.

Resellers can now offer Store Ops-Center wrapped with their own implementation, consulting, content, integration and development services to provide a unique solution offering 'Powered by Opterus.' Resellers will have full access to sales and technical training, joint sales and marketing efforts, and access to Opterus' web services for Store Ops-Center integration into third-party business solutions. The Opterus retail reseller program includes:

Retail portal solution that provides rich retail business functionality, immediately solving major pain points for retailers of all sizes and vertical segments
Recurring revenue generated through monthly subscription service offering (SaaS)
Web services to simplify data synchronization, integration, migration and reporting
Sales training, technical training, and client marketing materials
Aggressive reseller discounting
Lead generation from Opterus marketing campaigns

"The indirect channel is a critical component of Opterus' business strategy and we are committed to working closely with resellers to deliver and implement Store Ops-Center to their clients," said Ron Blackwelder, vice president of sales and marketing, Opterus. "Our channel vision allows resellers to deliver unique and comprehensive solutions around the 'Powered by Opterus' brand."

Resellers that are interested in receiving more details about the Opterus Reseller program can contact Ron Blackwelder, VP Sales and Marketing, at 704-257-1020 or by email at ron.blackwelder@opterus.com. For additional information about Opterus, please visit www.opterus.com.

About Opterus
Opterus Inc. is a leading provider of a cost-effective, easy-to-implement store information and execution management solution that increases productivity and improves retail enterprise communications. Opterus Store Ops-Center software is an on-demand, web-based retail portal designed to communicate corporate policy and day-to-day objectives between corporate office and store locations. This solution is specifically designed for retail operations, and provides store personnel with clear, concise and timely direction, along with the proper tools to best do their jobs to support corporate initiatives. Opterus is based in Toronto, Ontario and was founded in 2006 by a group of seasoned retail industry technology veterans.

Media Contact:
Janet Hawkins, President
416-840-8495 x707
janet.hawkins@opterus.com

Catherine Seeds
KetnerBarnes (for Opterus)
512-794-8876
cseeds@ketnerbarnes.com