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Roots Selects Opterus Store Ops-Center for Store Communication and Execution Management
Toronto, Ontario - April 6, 2009 - Opterus Inc. today announced that Roots Canada, the country’s leading lifestyle apparel retailer, will deploy Store Ops-Center store communication and integrated task management solution. Roots has more than 120 retail locations in Canada and the United States.
"The connection between the corporate office and the stores is critical to the success of our business," says Jarar Kazmi, Executive Director, Retail Operations, Roots. "Employees must feel comfortable letting the head office know of any store issues that need to be addressed. It is also important for the corporate office to be attentive to employees' needs and to promptly follow up on their requests. Opterus Store Ops-Center more than meets our needs to cultivate this connection and also enables the entire retail team to be very clear on expectations and strategies so that they are executed in a timely and consistent manner."
Opterus Store Ops-Center has been shown to increase store productivity by up to 20 percent through more effective store communications on tasks that need to be completed, issues that need to be resolved and other general store communications. Other modules such as Electronic Forms and Document Library provide a significant reduction in the distribution of paper-based information and streamlines store efficiencies.
"In the retail industry, non-compliance of corporate objectives can lead to significant productivity and financial losses," said Ron Blackwelder, Vice President of Sales and Marketing, Opterus. "We are pleased that Roots has embraced Store Ops-Center as a tool to better manage communications with their stores and to monitor compliance of their operational strategies."
About Opterus
Opterus Inc. is a leading provider of a cost-effective, easy-to-implement store information and execution management solution that increases productivity and improves retail enterprise communications. Opterus Store Ops-Center software is an on-demand, web-based retail portal designed to communicate corporate policy and day-to-day objectives between corporate office and store locations. This solution is specifically designed for retail operations, and provides store personnel with clear, concise and timely direction, along with the proper tools to best do their jobs to support corporate initiatives. Opterus is based in Toronto, Ontario and was founded in 2006 by a group of seasoned retail industry technology veterans.
Media Contact:
Janet Hawkins, President
416-840-8495 x707
janet.hawkins@opterus.com
Catherine Seeds
KetnerBarnes (for Opterus)
512-794-8876
cseeds@ketnerbarnes.com