Press Releases

Roundy's Selects Opterus to Improve Store Communications, Operational Execution and Compliance

Toronto, Ontario - May 5, 2010 - Opterus Inc. today announced that Roundy's Supermarkets, Inc., an innovative grocery retailer with 154 locations in Wisconsin and Minnesota, will implement Opterus Store Ops-Center. Roundy's made the Opterus selection after an extensive assessment process that included other task management solution providers.

"The Roundy's team reviewed operational compliance solutions from several application vendors," said John Boyle, Group Vice President, Roundy's. "Throughout the process, we were seeking a solution that would help us control the flow of daily messages to our operations team. In the past, we had been killing the stores with redundant information and requests via email. We had no way to monitor which stores were reading email messages, which stores were taking actions to complete directives, and no visibility as to which stores were compliant with those activities."

"We selected Opterus because it provides us with a single channel for communications that allows us to communicate objectives across the enterprise, in addition to streamlining and monitoring execution," Boyle added.

Roundy's will implement Opterus as quickly as possible to automate communications between store operations, field operations management and home office staff. Store Ops-Center will be used to distribute all store communications for daily and weekly activities such as price changes, merchandising plans, corporate news, product recalls and many other uses.

From a technical perspective, Roundy's chose to utilize Opterus' web services (WSDL) to provide real-time and fully seamless integration with their PeopleSoft system for user authentication. Roundy's also runs Opterus within their SharePoint intranet portal, giving the stores one simplified user interface for all corporate communications.

"Roundy's is recognized as one of the most innovative supermarket retailers in the USA, and Opterus is extremely pleased to welcome them as our newest client," said Ron Blackwelder, vice president of sales and marketing, Opterus Inc. "Throughout this very diligent process with Roundy's, Opterus proved that Store Ops-Center was the best industry solution to automate one of its most pressing challenges: how to better communicate with its operations team and monitor compliance with corporate objectives."

For more information about Opterus, please contact Ron Blackwelder, VP sales and marketing, at 704-257-6905 or by email at ron.blackwelder@opterus.com.

About Roundy's Supermarkets, Inc.
Roundy's Supermarkets, Inc. is a leading grocer in the Midwest with nearly $4 billion in sales and more than 17,000 employees. Founded in Milwaukee in 1872, it operates 154 retail grocery stores and 91 pharmacies under the Pick 'n Save, Copps, Rainbow and Metro Market banners in Wisconsin & Minnesota. For more information about Roundy's, visit the company website at www.roundys.com.

About Opterus
Opterus Inc. is a leading provider of a cost-effective, easy-to-implement store information and execution management solution that increases productivity and improves retail enterprise communications. Opterus Store Ops-Center software is an on-demand, web-based retail portal designed to communicate corporate policy and day-to-day objectives between corporate office and store locations. This solution is specifically designed for retail operations, and provides store personnel with clear, concise and timely direction, along with the proper tools to best do their jobs to support corporate initiatives. Opterus is based in Toronto, Ontario and was founded in 2006 by a group of seasoned retail industry technology veterans.

Media Contact:
Janet Hawkins, President
416-840-8495 x707
janet.hawkins@opterus.com

Catherine Seeds
Ketner Group PR + Marketing (for Opterus)
512-794-8876
catherine@ketnergroup.com